Dynamics 365 Customer Insights - Journeys

Journeys, personalisation & marketing automation.

Turn Every Customer Interaction Into an Opportunity

Generic campaigns, disconnected communications and manual marketing processes make it difficult to engage customers at the moments that matter. Dynamics 365 Customer Insights - Journeys helps you create personalised, automated customer journeys that respond to customer behaviour and build stronger relationships.

Marketing Feels Too Generic.
Use customer data, preferences and behaviour to deliver communications that feel more relevant to each audience.
Follow-Ups Happen Too Late.
rigger journeys and communications automatically so customers and prospects receive the right message at the right moment.
Marketing & Sales Are Disconnected.
Connect customer engagement with your wider Dynamics 365 environment so marketing and sales can work from a more joined-up view of the relationship.

Ready to Create Customer Journeys That Drive Engagement?

Talk to a Dynamics 365 Expert

Personalise the Entire Customer Journey

Build Customer Journeys That Respond in Real Time

Dynamics 365 Customer Insights - Journeys helps you create automated, real-time customer journeys that respond to customer actions, behaviours and important business events. Use triggers such as form submissions, email engagement, purchases or changes in Dynamics 365 to start or adapt each journey.

Deliver timely, personalised communications across key customer moments while reducing manual campaign management and keeping engagement relevant as customer needs and behaviours change.

Marketing Automation and Customer Journeys with Dynamics 365 Customer insights - Journey

Engage the Audiences That Matter Most

Dynamics 365 Customer Insights - Journeys helps you build targeted customer segments using profile data, attributes, behaviours and engagement activity. Create audiences ranging from simple customer groups to more detailed segments that reflect how people interact with your organisation.

Use these segments across customer journeys to deliver more relevant, personalised communications, improve targeting and focus marketing activity on the audiences that matter most.

Marketing Automation and real time customer segmentation

Make Every Communication More Relevant

Dynamics 365 Customer Insights - Journeys helps you create personalised marketing experiences using customer data, preferences, behaviours and engagement signals. Tailor emails, messages and journey content to different audiences using dynamic and personalised content, moving beyond generic campaigns.

Deliver more relevant communications at the right moments, helping strengthen customer engagement and create experiences that reflect individual interests and interactions.

Automate Engagement Without Losing the Personal Touch

Dynamics 365 Customer Insights - Journeys helps automate customer engagement while keeping communications timely and relevant. Use real-time triggers based on customer actions, interactions and business events to automatically start journeys, send communications or determine the next step.

Combine marketing automation with customer data and personalised journey paths to reduce manual effort while delivering experiences that respond to each customer’s behaviour, context and engagement.

Automate Engagement Without Losing the Personal Touch

Turn Engagement Into Sales Opportunities

Dynamics 365 Customer Insights - Journeys helps turn marketing engagement into sales opportunities by nurturing prospects and tracking how leads interact with your content. Use lead scoring and qualification criteria to identify engaged, high-potential prospects and understand when they are ready for sales follow-up.

Connect marketing and sales activity to create a smoother handover, prioritise qualified leads and help sales teams focus on prospects with stronger intent.

Turn Engagement Into Sales Opportunities

Stop Sending Campaigns. Start Creating Connected Customer Journeys.

Discuss Your Marketing Strategy

Connect Every Stage of Your Customer Journey

VINERGY helps you use Dynamics 365 Customer Insights - Journeys to connect data, communications and business processes, creating personalised experiences that support customers from initial engagement through to sales and long-term relationships.

Real-Time Customer Journeys.
Create automated journeys that respond to customer interactions, behaviours and business triggers, allowing engagement to adapt as circumstances change.
Email Marketing.
Create targeted, personalised email communications as part of connected journeys designed around your audiences, data and customer objectives.
Audience Segmentation.
Build dynamic customer segments that help you target communications according to the characteristics, behaviours and engagement signals that matter to your business.
Lead Nurturing.
Develop automated nurture journeys that keep prospects engaged, respond to interest and help move potential customers towards meaningful sales conversations.
Event Management.
Bring events into the customer journey to support invitations, registrations, communications and follow-up as part of a more connected engagement strategy.
Sales & Marketing Alignment.
Connect marketing engagement with Dynamics 365 Sales to give teams greater visibility across prospect activity and create smoother handovers from marketing to sales.

Turn Marketing Into Meaningful Customer Engagement

Deliver More Relevant Customer Experiences

Dynamics 365 Customer Insights - Journeys helps you deliver personalised customer experiences using profile data, segmentation, behaviours and engagement history. Build targeted audiences and tailor journey content around customer interests, interactions and preferences instead of sending the same message to everyone.

Create more relevant marketing communications across the customer journey, helping strengthen engagement and build more meaningful relationships.

Deliver More Relevant Customer Experiences

Engage Customers When It Matters

Dynamics 365 Customer Insights - Journeys helps you engage customers at the moments that matter using real-time triggers and automated customer journeys. Respond to actions such as form submissions, email engagement, website activity or important business events with timely, relevant communications.

Move beyond scheduled campaigns and adapt engagement as customer behaviour changes, helping your marketing team deliver more responsive, personalised experiences while reducing manual effort.

Automate More of Your Marketing

Dynamics 365 Customer Insights - Journeys helps automate repetitive marketing activity with real-time customer journeys, triggers and personalised communications. Automatically respond to customer actions, engagement and business events, keeping campaigns moving without constant manual intervention.

Reduce campaign administration while delivering timely, consistent engagement at scale, giving your marketing team more time to focus on strategy, content and improving customer experiences.

Bring Marketing and Sales Closer Together

Dynamics 365 Customer Insights - Journeys connects marketing engagement with the sales process, giving teams greater context around prospect activity and buying signals. Nurture leads through personalised journeys, track engagement and use lead scoring to identify when prospects are ready for sales follow-up.

Create a smoother marketing-to-sales handover, helping sales teams prioritise engaged leads while both teams work towards a more coordinated customer experience.

Bring Marketing and Sales Closer Together

Turn Engagement Into Greater Opportunity

Dynamics 365 Customer Insights - Journeys helps turn customer engagement into commercial opportunity through automated lead nurturing and personalised journeys. Build relationships over time, respond to prospect behaviour and use lead scoring to identify the people showing the strongest interest.

Qualify high-potential leads and connect marketing engagement with sales follow-up, helping your teams focus on the right conversations and move prospects towards genuine sales opportunities.

Turn Engagement Into Greater Opportunity

Ready to Create Journeys That Turn Engagement Into Opportunity?

Talk to VINERGY